 Profile
Kevin Palmer has been active in the world of social media for over five years. An early adopter to the social networking site MySpace, Kevin used his marketing expertise to create one of the most read personal blogs on the website culminating in millions of page views. Over this time period his expertise grew from social networking to other social media staples such as blogging, podcasting, video, and social bookmarking including being a paid writer for b5media writing a blog covering the social media world. Through this exposure he began to consult with businesses ranging from independent film companies, traditional print publications, to small businesses on how to use social media and internet marketing to brand themselves, their companies, drive traffic and increase sales. His consulting experience led him to work with Frontal Lobe Films as a Vice President of marketing where he helped construct social media strategies for various projects including a marketing plan for the company’s trip to the Cannes Film Festival.
After returning to Western, NY to pursue his Master’s Degree in New Media at the University of Buffalo Kevin took control of the marketing department for Dave and Adam’s Card World. As the director of marketing, the top selling sports card distributor in the United States. During his time there he crafted a complete internet and social media marketing strategy including SEO and SEM that helped the company retain an industry leading position with their best sales year to date. Kevin also assisted in traditional advertising and media campaigns for television, radio, and print.
With a desire to work directly in the social media industry Kevin took a position at Awareness Networks, a white label social networking provider, whose clients include McDonald’s, Staples, Jet Blue, and various other Fortune 1000 companies. Kevin led the project of overhauling the company’s website and social networking site, helped to create their internet marketing strategy, and helped in the development of the software platform with troubleshooting as well as design features. Additionally Kevin had discussions with company clients like P&G about their internet marketing strategy and how to drive traffic to their communities.
After years of experience Kevin felt that it was time to branch out onto his own and in conjunction with Evins Communications launched his own social media company. Working with various brands in the Luxury arena as well as start ups and small businesses Kevin continues to tailor individual social media marketing strategies for his clients.
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